Imran · Senior Product Designer & UX Lead
10+ years from 0 to 1 — hands-on craft and leading design teams. Deeply curious about what AI interfaces should feel like for people.
Sales reps rejected the first version — it added work instead of removing it. Research-driven pivot to an AI agent engine. €2M seed funding followed.
Turned a missing analytics feature into a deal-closing capability. Gave internal communicators real-time insight into what was working and why.
Led design through a post-acquisition integration. Brought core Smarp features into Haiilo while keeping customer trust intact and migrating most users within a year.
Native iOS and Android design across Smarp and Haiilo. Platform-first thinking — designed for the mobile context, not adapted from web.
A design system built so any AI tool can read it and ship on-brand UI. One brand file at the root sets the rules. 56 components, 300+ examples, and a Figma library that stays in sync with the code.
iOS recipe app that treats cooking as cultural travel. Each journey is a country, each dish starts with its origin story, and every step keeps the cultural context alive. Designed and coded solo using Claude.
10+ years in B2B SaaS — from 0-to-1 startups to leading design teams. I specialize in AI-first products, design systems, and making complex problem spaces feel simple.
Freelance
Feb 2026 – Present
Optivian
Jan 2025 – Jan 2026
Haiilo
Mar 2024 – Dec 2024
Haiilo
Feb 2022 – Mar 2024
Smarp
Jan 2019 – Feb 2022
ZEF
Jan 2016 – Jan 2019
Ezyinsights
Nov 2015 – Dec 2016