End-to-end product design, with real impact.
AI-powered sales platform. As Founding Designer, I led a research-driven product pivot that contributed to €1.7M in seed funding.
Turned a missing analytics feature into a deal-closing capability. Gave internal communicators real-time insight into what was working and why.
Led design through a post-acquisition integration. Brought core Smarp features into Haiilo while keeping customer trust intact and migrating most users within a year.
A selection of native mobile work across iOS and Android. B2B SaaS, employee advocacy, and consumer apps — each requiring platform-native thinking and a different approach to interaction design.
I have worked at every level of the design org, from founding designer to VP of UX. I care about the whole product. Strategy, systems, interaction design, and the pixel-level details too. My focus is AI-first products, design systems, and making genuinely hard systems feel intuitive.
Jan 2025 – Jan 2026
Optivian
Mar 2024 – Dec 2024
Haiilo
Feb 2022 – Mar 2024
Haiilo
Jan 2019 – Feb 2022
Smarp
Jan 2016 – Jan 2019
ZEF
Nov 2015 – Dec 2016
Ezyinsights